The launch of So Fine Canada on Sun. January 23, 2011 will mark the first digital media radio program to inform and promote all things related to social finance in the country. Beginning at 1 pm EST and 10 am Pacific, So Fine Canada will present the latest and best sources of information pertaining to Finance and Investment, Models and Successes, Non-Profits and Entrepreneurs who are making a difference in the way Canadians do business. Premiering as the ‘Hear, See, Click’ information portal for social finance, people around the world will be able to hear what Canadians are doing to improve the environment, solve social problems and take care of their future. There will be simultaneous publishing of information resources to help listeners immediately access relevant information, along with downloadable podcasts for future reference.


The program launch on Jan. 23rd will include interviews with the Right Honourable Paul Martin, former Prime Minister of Canada and outstanding Finance Minister (1993-2002) on funding opportunities for aboriginal people and social finance; Karim Harji, the Senior Manager at on its creation and future business plans; Brenda Reid-Kuecks, Executive Director of Ecotrust on building the conservation economy through aboriginal leadership and community development and Al Etmanski, founder of PLAN and Ashoka fellow on social finance helping to generate a caring community for people with disabilities.



Each week, guests will share their experiences, resources and suggestions for the development of the social finance sector in Canada. Listeners will be invited to call in and ask questions to engage and expand the community of social entrepreneurs and social innovation going on in the country, all in digital format with real-time opportunity for listeners to get what they need and contribute to the conversation.


“Most people access information through their computers. It only makes sense that radio now combine its’ traditional audio format for engaging the public with visual onscreen resources to help the public. So Fine Canada is all about getting people what they need.” stated the show’s host, Tina Crouse. “By going to TRU radio’s website, listeners will be able to download the media player and listen to all the guests’ advice and recommendations on social finance, including where to get financing, what successful models are already in operation and who, in this burgeoning community, is available to help non-profits and entrepreneurs bring their visions to fruition.


“We encourage people to call-in and speak to guests, share information and of course, use the posted resources. So Fine Canada will complement so many of the organizations and people working in the social finance sector and we intend to highlight and promote all of the great work going on in the country.” commented Tina Crouse, program host.


Interested persons wishing to be featured as guests on So Fine Canada are welcome to contact

Thornbury Communications at 604-418-2750 to discuss issues and set interview times. Topic suggestions can be sent to