This week brought with it good news and bad news. The good news is that our organization was named as one of seven top Canadian environmental charities by Charity Intelligence Canada (Ci). The bad? This honour came as part of a landmark environmental study which found that Canada fails to protect its land.

The study, released by Ci on Wednesday the 14th of August, found that “while a number of Canadian environmental charities are effective in helping protect land, habitat and wildlife, Canada as a whole lags behind other countries in key areas”, highlighting the fact that “only 12% of Canada’s land surface is protected, ranking 16th out of 30 OECD countries.”

Analysing the work of seven of their ‘Top Pick’ Canadian environmental charities, which included Ecotrust Canada in that number, the study found that while Canadians are donating to environmental charities, “their generosity only adds up to 2% of total charitable giving.” For Canada to continue to be blessed with an abundance of land, oceans and lakes, real work needs to be done on addressing this imbalance.

First order of business? Study author John Grandy proposes that, “more than simply advocating and pointing out environmental problems, charities can harness their expertise and propose practical solutions that work. We found excellent charities doing this ground work.”

It is exactly the type of work – implementing practical solutions, collaborating with people in the places where they live – that we at Ecotrust Canada specialise in. Which leads us to step two in addressing the issues at hand: to ensure the continuation of our work, and the work of other excellent charities in this space, we couldn’t agree more with Grandy when he says, “Canadians need to step up, donate and show a true commitment towards helping preserve and grow our precious natural heritage.”

Donate to Ecotrust Canada here.

Read the full report here.