With Ecotrust Canada being selected as a Top Pick – Environmental Charity across Canada by Charity Intelligence Canada (Ci), we feel it is important to highlight, and thank, funding partners who make our work and initiatives possible. This week, we present BC Wood, who partnered with our pioneering forest traceability initiative ThisForest in 2012 and 2013 to support industry engagement.

While there is continued debate in the media and on the Coast about log exports and the perceived lack of value-added businesses, those who manufacture made-in-BC forest products are paving the way for a vibrant and successful industry.

BC Wood is a not-for-profit trade association that represents over 120 BC businesses that manufacture wood products from BC’s forests. As a voice for the industry, the association brings innovative ideas to the table and insight into how we can strengthen British Columbia’s wood culture.

As we developed ThisForest, which allows consumers to find out the origin of their forest-product purchase, BC Wood President Brian Hawrysh recognizes an idea that has a good fit with their mission. As he notes: “To develop the wood culture in BC, there is an opportunity to better connect consumers with our businesses, and to spread the word about the diversity of forest products made in BC. We see the traceability initiative as something that can provide a direct marketing link between the forest, manufacturers, and the end-market. Deciding to invest some of our resources in ThisForest makes good sense for us, and a number of our members have recognized and embraced the benefit.”

In the land of often-underfunded innovation, Ecotrust Canada greatly appreciates BC Wood’s early contribution to the initiative – from both a monetary and a business networking perspective. In this instance, BC Wood was able to link us with funding from the Province of BC, through the Wood First program and in collaboration with FP Innovations, which enriches our approach and extends our reach.

To find out more about BC Wood and their members, visit their website, or better yet attend the Global Buyer’s Mission from September 5 to September 7 in Whistler.

To find out more about ThisForest and review the work BC Wood supported, visit www.thisforest.info.