Destination Development Project Coordinator
North Coast Innovation Lab Job Posting
Project: Destination Development Project Coordinator
Position: Project Coordinator
Commitment: 8 months, 35 hours/week
Start date: January 13, 2020
End date: August 28, 2020
Location: Prince Rupert, BC
*Please Note: You must be currently enrolled in a Canadian graduate studies program to apply, and remain so for the duration of the position. No exceptions, as this related to position funding. We accept applicants from any university in Canada.
About the North Coast Innovation Lab
The North Coast Innovation Lab (NCIL) is a place-based initiative for people who are invested in the future of Prince Rupert to identify, prioritize and work together on tangible projects that build a resilient economy as a tool for community well-being.
The NCIL addresses the desire to innovate within constrained conditions by providing human capacity to advance ideas, a safe space for design and experimentation, and a supported process to develop, enrich, and evaluate projects that enhance social and economic resilience in Prince Rupert. Through this initiative, new forms of collaboration and partnership will be explored across sectors; lessons learned from the projects and partnerships will be documented and shared; ideas will be incubated into viable projects; and students will be given practical opportunities to work on initiatives that increase economic and social resilience.
Destination Development Project Coordinator
Prince Rupert is a rural, remote, northern city located on British Columbia’s beautiful North Coast. As a city of growing cultural, economic and environmental significance to Canada and the world, Prince Rupert stands to benefit greatly by developing its destination economy and tourism offerings, to both locals and visitors.
By increasing efforts to enhance tourism and place-based economic development, the Destination Development Project Coordinator can support Tourism Prince Rupert in developing this sector as a means of diversifying the local economy, supporting new and existing enterprises, and promoting collaboration and innovation for groups and enterprises that showcase the unique assets of offerings of the community.
Tourism Prince Rupert is looking at opportunities to develop a shoulder season festival, event or other offering that would showcase our unique wildlife and First Nations culture. The Destination Development Project Coordinator will work in conjunction with local First Nations, businesses and stakeholders to identify and develop innovative tourism projects, events and activities that highlight and celebrate the social, cultural and environmental assets that make Prince Rupert unique.
In addition, the Coordinator will identify industry gaps and opportunities for new tourism enterprises along with industry best practices for the development of a tourism toolkit for new and existing businesses to capture current and prospective visitors. This toolkit will be developed in collaboration with other tourism and destination-development organizations and groups, and will be available to the public and all interested organizations.
Activities and Deliverables
- Research the opportunity of shoulder season offerings and events that showcase our unique wildlife and First Nations culture.
- Explore case studies and best practices from other communities and industries to support development of a world class experience, and share these findings to the Tourism Board and at community presentations.
- Work collaboratively with local stakeholders, including First Nations, business and community leaders to map out existing place-based assets and co-create new initiatives and resources to enhance the tourism and destination economies, and increase local capacity.
- Identify current industry gaps and opportunities for new tourism products, ventures and activities with input from existing destination marketing organizations and initiatives.
- Compile a business toolkit for new and existing operators to achieve success in the tourism economy.
- Launch 1+ pilot projects and/or events pertaining to destination-oriented tourism, in partnership with other organizations, businesses or societies.
- Map the landscape of tourism products and services, including cultural, heritage and natural assets, in Prince Rupert, identifying challenges and opportunities for the sector.
- Update existing tourism products and services, emphasizing interaction, participation, and acknowledgement for people in place.
- Plan, coordinate and execute 1+ shoulder season festivals and/or events with Supervisor, and evaluate shortcomings and successes for iterations and improvements.
- Collaborate with other organizations and institutions to co-create support materials for local businesses and organizations to enhance interactions and engagements with visitors to Prince Rupert.
- Convene and facilitate 2+ project specific gatherings, events in the community around themes of tourism economy development and management, and/or tourism entrepreneurship, including one gathering catered to youth (such as place-making workshop, or career path presentation on tourism and hospitality).
- Co-facilitate and present at 2-3 community gatherings to share project updates and destination-tourism research findings, with relevant stakeholders and the community at large.
Desired Skills and Capabilities
- You are engaged and passionate about the tourism economy, eco-tourism and/or cultural tourism.
- You are a strong relationship-builder, and you know how to listen to the needs of others – across cultures and perspectives – and frame opportunities around them
- You are entrepreneurial-minded, and have interest and/or experience in event management, engagement, business planning, and dreaming up projects and seeing them through to completion.
- You are passionate about advancing reconciliation and supporting social and economic opportunities for First Nations people, while learning about their culture and history.
- You are innovative, creative and open to new approaches to problem solving, evaluation, and collaboration. You’re constantly learning and applying those learnings to the next iteration of ideas and projects.
- You have successfully obtained your Class 5 Driver’s License (recommended).
- You understand the innovative and experiential nature of this project, and are able to adapt the project goals and outcomes based on learnings, resources, and capacity.
- You are excited to experience and embrace the rural, coastal life in Prince Rupert!
About Prince Rupert
Prince Rupert is a city with 12,000 inhabitants, of which nearly 50 per cent identify as First Nations. Situated in the coastal temperate rainforest, Prince Rupert is a beautiful city with historical, cultural and economic significance for British Columbia and Canada at large. Travelers around the world are seeking new experiences with cultural and/or environmental features and the region is ideally suited to both.
Prince Rupert is well positioned within the tourism market to service a variety of visitors – geographically, it is situated on a number of tour itineraries. With a strong First Nations cultural presence within the community, strong historical elements including the Museum of Northern BC and the North Pacific Cannery, Prince Rupert has much to offer visitors. In addition, Prince Rupert offers opportunities for a variety of niche markets including sport fishing, whale watching and grizzly bear viewing.
While the secluded geographic location of Prince Rupert is appealing to visitors, this remoteness also presents challenges to the area, particularly around transportation. The BC Ferries and Alaska Marine Highway schedules limit the length of peak season visitation into the area. In addition, Prince Rupert benefits from cruise passengers who are travelling the Alaska cruise theatre. Currently the tour capacity for these visitors is limited. Identifying gaps and potential opportunities for further product development would be beneficial to increase and/or improve the existing offering, while also assisting new entrepreneurs to enter the tourism industry.
About Tourism Prince Rupert
Tourism Prince Rupert (TPR) is a community and industry-led Destination Marketing Organization working to promote tourism opportunities in Prince Rupert and its surrounding communities. TPR works collaboratively with local, regional and provincial partners to promote the region while developing and expanding tourism experiences, businesses and jobs. TPR promotes a positive image of Prince Rupert through a compelling brand, core marketing programs and support for tourism operators alongside the development of new opportunities.
How to Apply
Please apply by sending a cover letter and CV to Alexie Stephens at firstname.lastname@example.org by Sunday November 17, 2019 at midnight. Identify which position(s) you are applying for in the subject of the email. Clarifying questions are welcome. We thank all applicants; however, will only be contacting those who are successful for interviews.