Traceability is becoming a vital part of every business’s supply chain.
As globalization creates vast distances between raw material and final product, international agri-food bumps up against national import regulations, and health and environmental awareness increases, traceability has moved from a simple supply-management and inventory tool to a much more comprehensive brand management, regulatory, and sales and marketing tool.
It is into this emerging marketplace that Ecotrust Canada has introduced consumer-facing traceability technology that, unlike any other tracing tech in the world, is adding people to the product at both the primary production and retail ends of the chain.
In providing traceability services, our goal is to reward primary producers for responsible business practices, encourage and increase supply-chain transparency, and gently educate consumers about the impacts of their spending choices. By doing so, we ensure consumers look beyond a product to the people and the ecosystem producing it.