Ecotrust Canada is leading the way in financing a movement that combines environmental stewardship with a new kind of capitalism, reports Gordon Hamilton in the Vancouver Sun.

There’s a new kind of capitalism sprouting in the British Columbia rainforest, small and focused on the environment as much as the economy, growing in the places where forest companies once reigned. It’s called the conservation economy.

It’s not big industry, and it’s not save-the-trees environmentalism. It’s a third way of approaching the ecological riches of the B.C. Coast, investing in small, local and sustainable ventures that often can’t get through the front door of Canada’s mainstream financial institutions.

One organization, Ecotrust Canada, which is leading the way in financing this new green movement, released its annual report this week, opening a window on a small but vigorous side of a largely hidden economy. Almost lost in the flood of annual results released by corporations at this time of year, the Ecotrust Canada report delivers a clear insight into what has to be one of Canada’s most unusual blends of capitalism and conservation.

Click here to continue reading the story in the Vancouver Sun.

Click here to download full feature article in PDF version.

Click here to read comments on this story.