Bestill our enviro-nerd hearts! We’ve finally made it into National Geographic! (Well their newswire, anyway.)

Friday’s edition of National Geographic Daily News featured seafood traceability and its role as an emerging strategy for engaging consumers in seafood stewardship. Our very own ThisFish┬ámade an appearance as a prime example of a successful, consumer-friendly traceability tool.

Click here to read the full article.