October 22, 2002, VANCOUVER – Ecotrust Canada has been selected from among 47,000 companies as one of Canada’s Top 100 Employers. The announcement was made today by Mediacorp Canada Inc., a Toronto-based publisher specializing in employment-related books and periodicals.

With 22 part- and full-time employees, Ecotrust Canada is the smallest employer among the 100 selected and one of 10 employers based in British Columbia. A registered Canadian charity doing conservation and community development work along the coast of British Columbia, Ecotrust Canada is also the only non-governmental organization selected this year.

"At Ecotrust Canada we believe employment and opportunity in the non-governmental sector is as meaningful and professional as employment at a business or in government", says Nina Winham, Vice President of the Vancouver-based charity. "We strive to provide a progressive working environment with conditions that are competitive with or better than companies with large human resources budgets. Our goal is to build an organization that’s sustainable for the long term, and that starts with great employees who feel good about where they work."

Finalists for the Top 100 list were evaluated using six key criteria: (1) Is the employer’s business expanding and likely to grow? (2) Is the physical environment of their workplace stimulating? (3) Do they let employees know if they are performing well in their jobs? (4) Do they keep employees informed about company news and developments affecting their jobs? (5) Are their employment benefits and vacation allowances exceptional for the industry? (6) Overall, do they "go the extra distance" to attract and retain outstanding employees?

According to the editor of Canada’s Top 100 Employers, each finalist is a leader in its industry, standing out from others in their field in attracting and retaining quality employees. Further, employers who take a broader view of their responsibilities to the community are almost always better places to work.

Ecotrust Canada is a non-profit organization promoting the emergence of a conservation economy in the coastal temperate rain forests of British Columbia. Ecotrust Canada’s work is based on the idea that conservation and economic sustainability are mutually dependent – that environmental protection is the result of healthy, diverse local economies. The organization works with entrepreneurs, communities and First Nations along the coast of BC, providing Information Services, such as technical support, mapping and land use planning; and Economic Development Services such as business loans, business planning, and market research.

Canada’s Top 100 Employers list is featured in the cover story of Macleans Magazine’s October 28th issue, on sale today. The 2003 edition of Canada’s Top 100 Employers will be released in November.