In many ways, the current economic system is failing because of its singular and blind faith in the “free market.” However, that does not mean that markets and free enterprise have no place in a new economic system that provides for life. In fact, Ecotrust Canada has often used “social enterprise” – businesses that are profit seeking while also creating social and environmental benefits – to demonstrate that business can be a vehicle for positive economic change. The key to success is to ensure that the business has, at its heart, a purpose beyond profit-making. In addition, its purpose is to provide goods and services that are needed by people, are affordable and effective, and that the ownership and benefits ...
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