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Shannon Lough, Manager of Communications and Engagement, Ecotrust Canada

Shannon Lough,
Manager of Communications and Engagement

Shannon Lough, Manager of Communications and Engagement, Ecotrust Canada

From Ottawa to Prince Rupert, Shannon has been sharing stories from the chambers of Parliament to salmon runs in the Skeena.

After graduating from the Masters of Journalism program at Carleton University, she felt compelled to work in a rural community where her reporting could make an impact. She moved to Coast Ts’msyen Territory, Prince Rupert, BC, in late 2015 to make a difference by sharing the stories of the people who live there and keeping them informed on their elected governments, policy, and economic development. For three and a half years, she reported and edited for The Northern View, a community newspaper with Black Press Media. She led Northwest BC’s transformation from print to digital focus, adding video and multimedia elements to stories.

While at the newspaper, Shannon reported on innovative projects by Ecotrust Canada within the community and beyond the harbour. Impressed by the charity’s mission and body of work, she jumped on the opportunity to join the Ecotrust Canada team in June 2019 to elevate their communications through engaging storytelling. Shannon now lives and works remotely on the Traditional Territory of the Attawandaron and Ojibway Peoples on the shores of Lake Huron.

In her spare time, Shannon works on her latest novel, teaches yoga, or is outdoors in nature, running, paddling, or hiking.

Contact Shannon