Ecotrust Canada has always had a techie bent. In a world where information often equates to power and where the best information ‘wins’, our organization has always used mapping and other technologies to ensure that communities are equipped to participate fully in social, economic, and ecological decisions that affect them. Use and Occupancy Mapping for Aboriginal communities is one example of our work in this arena.
Understanding the power of imagery led quickly into the design of software that would allow communities and industry sectors to ‘model’ alternative scenarios and test their assumptions. We know that choosing the right/best pathway from the clamour of many options is never easy, and that getting it right can ensure the wise use of increasingly limited funds. Our Fisheries Diversification Model for instance, allows fishing communities to create investment plans that enable the economic, social, and ecological future they want, on a timeline they can manage.
And because we understand that technology can be fun as well as informative, the Ecotrust Canada team is now including interactive and consumer-facing technologies in our suite of offerings. ThisFish™, which allows consumers to trace their dinner back to its source, is proving to be a powerful offering in the marketplace – changing how people think about their food and building greater transparency across the food chain.
With two of our team presenting this week to TED delegates at BCIC’s Vancouver pre-conference event, we know that Ecotrust Canada’s suite of funky, smart, accessible, and highly practical technology tools are positioned to change the game because we’re actively designing tech for a better world.